Cass
Co-founder
Cass has spent 15 years marketing hotels, from international groups to small independents. She knows how guests find a hotel online, and why so many of them end up booking somewhere else.
Free 15-minute revenue check for independent and boutique hotels. Book yours
We help hoteliers grow revenue without extra marketing costs.
Somewhere between a guest searching for a place to stay and checking out, revenue is slipping away. Most independent hotels never see where.
Does this sound familiar?
What we hear from general managers, whether they run a 20-room boutique hotel or a resort with a ballroom.
- "Booking.com and Expedia take a bigger cut every year."
- "People visit our website, then book us on Booking.com anyway."
- "We set rates on gut feel and whatever we charged last year."
- "Guests love us, then book the next trip somewhere else."
- "Search for hotels in our area and our competitors show up first."
The leaks you can't see
Revenue rarely walks out the front door. It slips away quietly, long before a guest arrives, and often straight into a competitor's hands. We look where most hotels never think to.
What a guest sees when they search for you, and what they see when they search for the hotel down the road.
The moment between "this looks lovely" and "book now", and how many people leave right there.
The rate you charged last Saturday, and what the market would happily have paid.
The guest who loved their stay, and never heard from you again.
Every hotel leaks in different places. Finding yours is where we start.
Find your leaksBuilt around your hotel, not a template
No two properties lose money in the same way, so we don't sell a package. We find your leaks first, then build the fix around them.
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1
Discovery call
A free 15-minute conversation about your property, your numbers and where you think revenue is going.
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2
Revenue leak audit
We trace the whole guest journey, from first search to after checkout, and pinpoint where money slips away and who is winning it instead.
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3
Your revenue system
A personalised plan for your property, combining the fixes that will move your numbers the most, and nothing you don't need.
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4
10 weeks to your targets
We agree on key targets, like direct bookings and room rate, then work alongside your team for 10 weeks to execute and hit your goals.
For a hotel turning over US$3 million a year, even a 10% lift is worth
US$300,000
every year.
Every property starts from a different place, so we don't hand out a standard number. We set your target with you after the audit, based on your own data, your market and where the biggest leaks are.
An illustration only. Results vary by property.
Your numbers
10
weeks to
your target
your target
Hit your revenue target in 10 weeks.
We agree a revenue target with you before we start, based on your property's numbers, not a one-size promise. Then we work alongside you for 10 weeks to reach it, measured against the same period last year. No bigger ad budget. No extra staff.
- A revenue leak audit across your whole guest journey, online and on property
- A revenue system designed for your property, not borrowed from someone else's
- Hands-on support for 10 weeks, working with your team
- A plain-English report every week
Scope and investment agreed after your discovery call.
Book a free revenue check
A 15-minute call. We look at your numbers and tell you honestly what's realistic for your property. If we can't help, we'll say so. Prefer to message? WhatsApp us.
This is for you if
- You run an independent or boutique hotel or resort, or a small group of up to five
- You have a pool, bar, restaurant or event space that should be earning more
- A big share of your bookings comes through Booking.com, Expedia or Agoda
- You don't have a full-time revenue manager or marketing team
It's not for you if
- You're part of a chain with its own revenue and marketing teams
- You have fewer than 10 rooms
- You compete on being the cheapest bed in town
Who you'd be working with
We've sat in the meetings where occupancy looks fine and the bank balance doesn't. We built Revenue Keys to fix that for hotels too independent to have a revenue team.
Mag
Co-founder
Mag founded and ran Matchbox The Concept Hostel in a heritage shophouse on Ann Siang Road, Singapore's only pod-style hostel when it opened in 2011. She knows first-hand what it takes to fill beds and hit revenue targets when the market catches up fast.